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THE FIRST COLLECTION

THE FIRST COLLECTION is a bold — yet seamless expression that explores and highlights the separation that exists in the American South. While focusing on Atlanta, an interesting duality of popular culture influence and insightful consciousness not only flourishes throughout the area but impacts communities and cultures worldwide.  This collection is a tribute to where we come from as a brand, a celebration of who we are as people & reflection on what we’ve accomplished as a culture.
Join us as we tap into the dirty duality of THE FIRST COLLECTION.